For TOURING Comics

Sell More Tickets With Paid Ads

The proven ad system touring comics use to sell tickets and build fans on autopilot

What This Is

This is a done-for-you ad system for touring comics.

Each campaign runs for about 10-14 days, uses $200–$300 in ad spend, and is built to:

- Build hype locally before your show

- Grow your audience

- Sell more tickets

I handle everything: strategy, copy, targeting, setup, optimization.

You keep posting clips like normal, I turn them into a ticket-selling machine.

And it all runs from your Meta ad account, so you own the data, the followers, and the audience.

The Warm Up System

Cold Reels

We run your top-performing reels to new people in the vicinity to get attention and a few laughs.

First impression, big impact.

Warm Reels

We show more reels to people who already follow you or engaged with the first set.

Local fans, warmed up.

Ticket Sales

We run ticket ads to the people who watched your reels all the way

through.

Hot audience = easy sales.

What You Get With The Warm Up System

This isn’t just “boosting a post.”

It’s a complete, done-for-you campaign built to put butts in seats and grow your audience for future shows

Core Deliverables

More Fans Seeing Your Best Clips: I hand-pick your top reels and run them to new locals who haven’t seen you yet (cold), re-engage your current followers (warm), and then follow up with ticket ads to the people who already laughed. That way you’re not hoping a single clip goes viral, you’ve got a system that guarantees visibility.

Ticket Ads That Actually Sell: Both video and image ads, written and designed to drive clicks, not vanity views. By the time someone sees your ticket ad, they’ve already engaged with your clips and are ready to come see you live.

No More Lost Ticket Buyers: Instead of sending fans straight to a cluttered venue page, we drive them to a clean landing page with your a short clip of your set (so fans can get to know you better before buying), ticket info, and a countdown timer. It’s built to focus them on one thing: buying tickets.

A Bigger Local Fanbase Every Show: Each campaign adds thousands of locals to your retargetable audience inside Meta (8–10k+ engaged views per run). That means future shows get easier and cheaper to sell out, because you’re not starting from scratch.

Bonus Features

Recover Fence-Sitters (Optional): If someone isn’t ready to buy, the landing page collects their email and sends a short reminder sequence before your show - so you win back tickets you would’ve otherwise lost.

You Stay Hands-Off, But In The Loop: I monitor and optimize campaigns daily, send you performance updates, and wrap with a recap call. You get the results without ever opening Ads Manager.

Want me to run this play for you?

✅ Who This Is For

Comics with solo, headliner, or self-produced shows

Earning a door split or better (every ticket = more $$ in your pocket)

At least 10k followers on Instagram/Facebook

Willing to invest in promoting your shows

Focused on building a long-term fanbase as well as selling tickets

Actively posting reels or clips - just need more people to see them

If putting people in seats makes you more money - this is built for you.

❌ Who This Is NOT For

Comics on showcases, bringer shows, or unpaid spots

Not ready to invest in audience growth

More focused on vanity views than real fans

No live show to promote in the next 2–4 weeks

Hoping $50 and a clip will blow them up overnight

Not active on Instagram or Facebook

Feel like a fit?

Real Campaign Results

Here’s a look inside the Meta Ads Manager from a recent campaign using the Warm Up System.

This was for Tommy Brennan (@somekidtommy), a comic with around 90k total followers on Instagram, but had less than 5k in the "Warm Audience" pool around the venue.

$320 budget. $150 for engagement, and $170 for ticket sales.

59 "Add To Carts". Fans that at least considered buying.

$540 in revenue attributed to the ads. 10 purchases (20 tickets)

7,000 video plays at 95% - real fans watching full clips.

This was a first-time run with a fresh pixel - no prior purchases or dialed-in optimizations. Just a solid clip and a smart local warm-up.

This is what it looks like when the right clips hit the right local audience.

Here's what Tommy had to say after the campaign...

"Nick is easy to work with and extremely knowledgeable on these ad campaigns.

We saw results pretty quickly on the first campaign we did together and I'm learning a lot about how to get in front of my different markets.

Highly recommend working with The Warm Up Guys."
- Tommy Brennan

Here's what another comic had to say...

"Nick was a pleasure to work with. Diligent, reliable, and creative in reaching new audiences.

He was able to pull in people to my shows who otherwise never would have heard of me. And now they’re fans.

I recommend Warm Up Guys to anyone."

- Adam Cayton-Holland

Want results like this?

FAQs

How “done-for-you” is this, really?

You keep posting your clips like normal. I handle the rest - strategy, copy, targeting, setup.

Ticket ads get custom copy, and I might ask for a poster image or video file, if needed.

The plan is to make it as easy for you as possible.

Why do you run it from my ad account?

Because you should get the audience. Not me. You keep the followers, the data, the pixel - everything.

I don’t need full access, you can remove me anytime, and you can set a spend cap if you're worried about the budget blowing out.

What's the investment?

Each campaign has two costs:

– My flat fee for building and managing the system

– Your ad spend (usually $200–$300 per show)

Most comics invest around $500 - $800 total for their first campaign. Exact pricing depends on your show goals. We’ll cover that on the call.

What kind of results should I expect?

Every campaign delivers thousands of engaged local views on your clips and at least 25 people clicking through to the venue’s purchase page per $200 in ad spend.

These aren’t just “link clicks.” Our system sends people to a custom landing page, warms them up with your clips, then drives them to the venue’s ticketing site.

A “ticketing action” means someone clicked through to the purchase page - real fans who’ve signaled intent to buy.

If we miss that benchmark, I’ll run your next campaign free.

When should I run this?

Best case: we get started 2-3 weeks before your show. That gives us time to prep everything and launch a clean 10-day run.

Can’t I just boost a post?

You can - and if you’ve done that before, you’re already halfway there. I actually use the same posts inside Ads Manager, where all boosted content also lives.

The difference is: I go deeper. Custom targeting, exclusions, sequencing, and tracking that you just don’t get from hitting “boost.”

How do we track results when the venue controls ticketing?

Most ticketing systems (like Eventbrite, PreKindle, Etix) allow you to add tracking pixels, it’s usually just a matter of asking. I’ve can handle it directly with the venue if needed.

If pixels can’t be installed on the ticketing page, we’ll still be able to track engagement and clicks to prove campaign performance.

Ready to get started?

About Me

Hey, I’m Nick Gibson.

I build ad campaigns that help comics sell more tickets and grow a local audience, without wasting time or money on guesswork.

I’m not from the comedy world originally. I’m a long-time fan (based in Australia) who saw too many brilliant shows with empty seats.

My background’s in AI, automation, and paid traffic, mostly for online coaches. It worked, but the space started to feel… off. Low trust, big promises, not enough substance.

I was already looking for a way out when I went to a comedy show in Bondi. It was genius. And the room should’ve been packed. But it wasn’t.

That’s when it clicked: This isn’t a talent problem - it’s a distribution one. And I actually knew how to fix that.

It just made sense. I was already a comedy nerd. I already spent half my downtime watching stand-up clips on Instagram.

Now I run plug-and-play Meta ad campaigns built around your clips, your account, and your audience.

You focus on the stage. I’ll handle the clicks.