For TOURING Comics

Sell More Tickets With Paid Ads

Smart ad campaigns Built to sell tickets AND grow your audience

*Ad spend not included*

What This Is

This is a done-for-you ad system for touring comics.

Each campaign runs for about 10 days, uses $200–$300 in ad spend, and is built to:

- Build hype locally before your show

- Grow your audience

- Sell more tickets

I handle everything: strategy, copy, targeting, setup, optimization.

You keep posting clips like normal, I turn them into a ticket-selling machine.

And it all runs from your Meta ad account, so you own the data, the followers, and the audience.

The Warm Up System

Cold Reels

We run your top-performing reels to new people in the vicinity to get attention and a few laughs.

First impression, big impact.

Warm Reels

We show more reels to people who already follow you or engaged with the first set.

Local fans, warmed up.

Ticket Sales

We run ticket ads to the people who watched your reels all the way

through.

Hot audience = easy sales.

Want me to run this play for you?

*Ad spend not included*

✅ Who This Is For

Comics with solo, headliner, or self-produced shows

Earning a door split or better (every ticket = more $$ in your pocket)

At least 10k followers on Instagram/Facebook

Willing to invest $200–$300 USD into promoting your show

Focused on selling tickets and building a long-term fanbase

Actively posting reels or clips - just need more people to see them

If putting people in seats makes you more money - this is built for you.

❌ Who This Is NOT For

Comics on showcases, bringer shows, or unpaid spots

Not ready to invest in audience growth

More focused on vanity views than real fans

No live show to promote in the next 2–4 weeks

Hoping $50 and a clip will blow them up overnight

Not active on Instagram or Facebook

Feel like a fit?

*Ad spend not included*

Real Campaign Results

Here’s a look inside the Meta Ads Manager from a recent campaign using the Warm Up System.

This was for Tommy Brennan (@somekidtommy), a comic with around 90k followers on Instagram, but had less than 5k in the "Warm Audience" pool around the venue.

$320 budget. 10 purchases (20 tickets)

$540 in revenue attributed to the ads.

7,000 video plays at 95% - real fans watching full clips.

This was a first-time run with a fresh pixel - no prior purchases or dialed-in optimizations. Just a solid clip and a smart local warm-up.

This is what it looks like when the right clips hit the right local audience.

Here's what Tommy had to say after the campaign...

"Nick is easy to work with and extremely knowledgeable on these ad campaigns.

We saw results pretty quickly on the first campaign we did together and I'm learning a lot about how to get in front of my different markets.

Highly recommend working with The Warmup Guys."
- Tommy Brennan

Here's what another comic had to say...

"Nick was a pleasure to work with. Diligent, reliable, and creative in reaching new audiences.

He was able to pull in people to my shows who otherwise never would have heard of me. And now they’re fans.

I recommend Warm Up Guys to anyone."

- Adam Cayton-Holland

Want results like this?

*Ad spend not included*

FAQs

How “done-for-you” is this, really?

You keep posting your clips like normal. I handle the rest - strategy, copy, targeting, setup.

Ticket ads get custom copy, and I might ask for a poster image or video file, if needed.

The plan is to make it as easy for you as possible.

Why do you run it from my ad account?

Because you should get the audience. Not me. You keep the followers, the data, the pixel - everything.

I don’t need full access, you can remove me anytime, and you can set a spend cap if you're worried about the budget blowing out.

What kind of results should I expect?

If your clips are solid, I can pretty much guarantee a few thousand local views - people in your show’s city watching your stuff.

Ticket sales vary, but if you don’t at least break even, I’ll cover the shortfall. A good goal to aim for is 2x ROAS (Return On Ad Spend)

When should I run this?

Best case: we get started 2 weeks before your show. That gives us time to prep everything and launch a clean 10-day run.

Can’t I just boost a post?

You can - and if you’ve done that before, you’re already halfway there. I actually use the same posts inside Ads Manager, where all boosted content also lives.

The difference is: I go deeper. Custom targeting, exclusions, sequencing, and tracking that you just don’t get from hitting “boost.”

How do we track results when the venue controls ticketing?

Most ticketing systems (like Eventbrite, PreKindle, Etix) allow you to add tracking pixels, it’s usually just a matter of asking. I’ve can handle it directly with the venue if needed.

If they can’t (or won’t) add the pixel, we’ve still got workarounds. In rare cases, we may not be able to directly track sales - not ideal, but we make it work.

What’s the catch with the free campaign?

Well, it's not 100% free...

You don’t pay me, but you do cover the ad spend (usually $200–300).

Beyond that? My goal is to get you such solid results and make it so easy to win, you’ll want me back for the next show (and the next) as a paid partner.

Ready to get started?

*Ad spend not included*

About Me

Hey, I’m Nick Gibson.

I build ad campaigns that help comics sell more tickets and grow a local audience, without wasting time or money on guesswork.

I’m not from the comedy world originally. I’m a long-time fan (based in Australia) who saw too many brilliant shows with empty seats.

My background’s in AI, automation, and paid traffic, mostly for online coaches. It worked, but the space started to feel… off. Low trust, big promises, not enough substance.

I was already looking for a way out when I went to a Garry Starr show in Bondi. It was genius. And the room should’ve been packed. But it wasn’t.

That’s when it clicked: This isn’t a talent problem - it’s a distribution one. And I actually knew how to fix that.

It just made sense. I was already a comedy nerd. I already spent half my downtime watching stand-up clips on Instagram.

Now I run plug-and-play Meta ad campaigns built around your clips, your account, and your audience.

You focus on the stage. I’ll handle the clicks.

*Ad spend not included*