The Warm Up Guys
Ticket sales for touring comics

You already built the audience.
More of those fans should be in the room.

Sell more tickets by putting each show in front of the right local fans through Meta ads, email and text, while building a fan list you can use every time you tour.

Book a Ticket Sales Strategy Call 30 minutes. We'll review your upcoming dates, audience and potential ticket revenue to see if the numbers make sense.
Revenue panel from our reporting dashboard: 161 purchases, $12,377.50 in ticket sales, 10.32x return

One campaign from our reporting dashboard: $1,200 in, $12,378 back.

10.32xreturn on this campaign
443Comedy ticket sales campaigns
$508k+Tracked ticket sales
4.30xCombined tracked ROAS
85%Returned more than their ad spend

Sales and return figures are based on 301 campaigns with confirmed purchase tracking. Sales we could not verify are excluded.

Why fans miss your shows

A big following does not mean the right fans hear about every tour date.

Every comic has seen the same comment:

“Come to Dallas.”

Two weeks after you were in Dallas.

You posted about it for weeks. They still never saw it.

Your audience is spread across the country, but each show depends on a much smaller group of people who live close enough to attend. A tour post can reach thousands of followers and still miss the people most likely to buy a ticket.

The goal is simple: make sure the right fans know you are coming to their town before the show happens.

What we do

Turn attention into ticket sales.

Meta ads reach the fans who can attend now. Email and text give you a direct way to reach them for this show and future tours.

01

Put each show in front of the right fans

We build and optimize Meta campaigns around your best clips, targeting followers and engaged fans close enough to attend.

  • Campaign setup, targeting and optimization
  • Purchase tracking (where possible) and clear reporting
02

Turn followers into direct contacts

We give engaged fans a simple way to join your email and text list and tell you where they live.

  • Fan sign-up ads and landing pages
  • Link-in-bio and comment automations
03

Sell tickets through email and text

When you're performing near them, we contact the fans close enough to attend with the announcement, ticket link and reminders.

  • Tour announcements and timed reminders
  • Fans selected by location around each venue
Fan-list growth
3,000+Email/Text signups from paid ads
$0.86Average cost per signup

Across four recent paid campaigns. Organic signups not included.

Results

What the numbers look like

Real campaign · name withheld

Self-produced comedy run

Texas · One theater show

700k+ followers on Meta

$1,866Ad spend
127Tracked purchases
$16,572Tracked ticket sales
8.9xReturn
Real campaign · name withheld

Self-produced comedy run

Florida · Four shows

2.7M+ followers across major platforms

$786Ad spend
74Tracked purchases
$7,373Tracked ticket sales
9.4xReturn
Real campaign · name withheld

Self-produced comedy run

Florida · Two shows

300k+ Instagram following

$460Ad spend
67Tracked purchases
$5,287Tracked ticket sales
11.5xReturn

Three self-produced runs at different audience and spend levels. All figures use confirmed purchase tracking.

The last 50 tracked campaigns

Every campaign with confirmed purchase tracking from July – August 2026, including campaigns that returned less than their ad spend.

4.85xMedian Return On Ad Spend
46 of 50Returned more than their ad spend
$28,687Total ad spend
$126,399Tracked ticket sales
How it works

We manage the ads, fan-list growth, emails and texts around your tour calendar, on an ongoing basis.

Step 1

We review your tour and audience

We look at your upcoming dates, existing audience, ticketing setup and potential ticket revenue. Then we decide which shows need attention first and how the budget should be used.

Step 2

We set up the ticket campaigns and fan opt-in system

We build the Meta campaigns, prepare the clips, create the fan sign-up pages and automations, and work with venues or ticketing platforms to set up purchase tracking where possible.

Step 3

We run the campaigns, grow the list and sell tickets

We promote the upcoming shows, grow your email and text list, and contact the fans close enough to attend. We monitor performance, adjust the campaigns and report the spend, purchases and tracked ticket revenue.

Is this for you?

Built for comics treating touring like a business.

You're probably a good fit if:

  • You self-produce, co-produce or keep meaningful upside from ticket sales
  • Your clips already get real engagement and fans ask when you're coming to their city
  • You have regular US dates and plan to keep touring
  • You're willing to invest in marketing when the economics make sense
  • You want to build a fan list you can use across future tours - not just promote one show

You're probably not a fit if:

  • You're still trying to create demand from scratch
  • Most of your gigs are flat-fee with little upside from selling more tickets
  • You only need a last-minute fix for one date
  • Your main goal is growing your follower count
  • You only want someone to launch a few ads, rather than manage the wider ticket-sales process
From clients

What comics say

“

Nick was a pleasure to work with. Diligent, reliable, and creative in reaching new audiences.

He was able to pull in people to my shows who otherwise never would have heard of me. And now they're fans.

I recommend Warm Up Guys to anyone.

Adam Cayton-HollandAdam Cayton-HollandComedian
“

Nick is easy to work with and extremely knowledgeable on these ad campaigns.

We saw results pretty quickly on the first campaign we did together and I'm learning a lot about how to get in front of my different markets.

Highly recommend working with The Warm Up Guys.

Tommy BrennanTommy BrennanComedian
About Nick

Why I started The Warm Up Guys

Nick Gibson, founder of The Warm Up Guys

Hey, I'm Nick Gibson, founder of The Warm Up Guys.

I've always been a comedy fan.

The idea for The Warm Up Guys started after I saw a brilliant stand-up comic playing to a room that had too many empty seats.

The show was not the problem. The right people simply did not know it was happening.

That stuck with me.

A comic can have a real audience online and still struggle to reach the fans who live near each tour date. At the same time, fans miss shows they would have loved because they never heard about them in time.

I started testing Meta ads with comics to close that gap, and that eventually became The Warm Up Guys.

I'm still a fan first. The goal is simple: fuller rooms for great comics, and more great nights of comedy for the people who want to be there.

FAQ

What you need to know

How do you track which ads sell tickets?

Where the venue or ticketing platform allows it, we work with them to install or verify the Meta Pixel and purchase tracking.

That lets us see which purchases were attributed to the ads and helps Meta optimize toward people more likely to buy tickets.

When direct purchase tracking is unavailable, we use landing pages, tracked ticket clicks and ticketing-platform reports. We are clear about what the data can prove, and sales we cannot verify are not included in our tracked results.

How do you build my fan list?

We mainly invite people who already follow and engage with you to join.

We can use fan sign-up ads, a link in your bio, posts asking people to comment "tour," and automatic messages when someone asks you to come to their city.

Fans provide their email, optional phone number and ZIP code. Our software maps where they are and identifies which fans live within range of each show.

That gives us a list we can contact on your behalf with tour announcements, ticket links and reminders when you're performing nearby.

How much should I expect to spend on ads?

Advertising spend is separate from the managed service.

Ticket-ad budgets depend on the size and economics of the show. We generally would not recommend less than $200 for a run, while larger shows may justify $1,000 or more.

Ongoing fan sign-up campaigns often start around $5–$10 per day.

How far ahead should ticket campaigns start?

Most ticket campaigns ideally begin around 10–14 days before the show or run.

Larger runs may start earlier. Shorter windows are possible, but they leave less time to reach the audience and adjust the campaign.

Do I keep my contacts if we stop working together?

Yes.

The email addresses, phone numbers, ZIP codes and fan data collected belong to you.

You can keep the system running through us or take over the account yourself. Ongoing software costs still apply, but we do not withhold your contacts or setup.

Do you guarantee ticket sales?

No.

Results depend on the comic, market, clips, ticket price, timing and budget.

What we commit to is transparent tracking, clear reporting and an honest assessment of whether the campaign makes financial sense.

Next step

Let's look at your next run.

We'll review your upcoming dates, audience, ticketing setup and potential ticket revenue to see whether the service makes sense.

Book a Ticket Sales Strategy Call

Manage comics, produce shows or run a venue? Book the same call and tell us what you handle.